I'm sending out the following e-mail to my friends and family on Monday.
You can prevent this spam .. (I'm learning from Public Radio!) .. but only if you make a generous donation TODAY!
Don't put it off! ..
Keeping this short for ya:
a) I'm running in a marathon in January.
b) To raise cash for a good cause (LLS).
c) You have some cash you can spare. I know you do - even just a little. That's why I am sending you this email.
P.S. Feel free to forward this email (or URL) to as many people as you like to encourage them to donate as well!